04.12.09

San Antonio, Texas — December 1, 2009 — Gibson Guitar, the world’s premier musical instrument maker and leader in music technology, in partnership with Guitar Center, are offering a rare opportunity to see first-hand the incredible attributes of the newest breed of electric guitar, the Gibson Dusk Tiger , demonstrated by Texas-based rock band the Toadies. Only 200 retail sites world-wide have access to sell this guitar, with only 1,000 units being produced, making the Dusk Tiger a rare commodity for guitar players. Gibson and Guitar Center will also be giving away a Gibson guitar signed by the Toadies! Don’t miss out on this special event this Friday, December 4th.
WHO: Gibson Guitar and Guitar Center San Antonio are unleashing the newest breed of electric guitar, the Dusk Tiger, with Texas-based rock band and Gibson endorsees the Toadies.
WHAT: Gibson Guitar will host a demonstration, in partnership with Guitar Center San Antonio, of the world’s most exciting and revolutionary guitar, the Dusk Tiger. Texas rock sensations the Toadies will be on-hand at Guitar Center to demonstrate the astounding capabilities of the Dusk Tiger and provide a question and answer session.
WHERE: Guitar Center San Antonio
The third generation of Gibson Robot Technologies will be introduced on December 7th, 2009 at only 200 retail sites worldwide. There will be a limited run of only 1000 units produced. There will be 200 store sites – 100 in the USA and 100 in international markets. Each store will receive 5 units. No more will be manufactured or sold.
Last year Gibson introduced the Dark Fire guitar, which followed the first generation Robot Guitar. This single model was hugely successful, with most stores worldwide selling out of the instrument in one day with a worldwide stock out in two days.
The Dark Fire’s ambitious level of innovation, however, caused enormous problems in manufacturing and some issues making it to the field. Gibson stopped producing the Dark Fire after approximately 100 reached consumers and initiated a complete redesign. The great difficulty of this very high-tech guitar has only allowed about 500 units to be made in 2009 with a possibility of 1000 more being shipped by the end of the year. Virtually all of these instruments are sold, and Gibson does not intend to produce this model again.
The Dark Fire introduced three significant innovations, all of which are incorporated into the Dusk Tiger:
The Robot 2 tuning system, which increased both the accuracy and speed of auto tuning. Chameleon Tone Technology, which allowed the guitar to achieve all the classic guitar tones, with 7 classic tones immediately available. The first guitar that came as a complete system to harness the power of a computer recording environment, as well as computerized live settings.
Throughout the year Gibson’s R&D labs have been working on taking the technology introduced in the Dark Fire instruments to an entirely new level of performance and ease of use The Dusk Tiger guitar will have all three of the above features in a newly enhanced version at a more affordable price!
Enormous capability and options often come at the price of having to learn how to use the many features. Gibson’s breakthrough Dark Fire introduced a full color matrix Master Control Knob to allow the player to harness the power with guitar-like movements. The guitar also enhanced the pickup toggle switch to serve as a blend control allowing the mixing of a piezo pickup with the traditional pickups. These controls allowed the player dozens of unique sounds as well as many traditional sounds, all in pure high definition analog.
MAKE IT SIMPLE – NEW EASE OF USE The Dusk Tiger takes this control scheme and makes it even easier and more intuitive to use while adding more tones and tunings.
An additional bank of tuning presents An additional bank of tone presets
The Dusk Tiger will eliminate the break out box. When not using the RIP computer interface, the guitar will simply work without the need to think about two channels, turning on pickups manually, or even charging. All controls on the guitar and pickups will simply be on when the guitar is turned on. The guitar will remember exactly where you were when you turned the guitar off (or it turned off due to inactivity to save your battery life).
The software for how the Master Control Know (MCK) works has been refined making accessing tones and tuning presents much quicker, easier and more intuitive. You will wonder how you got along without access to these many many creative options on stage or in the studio. Guitar players should not need manuals.
YOU SHOULDN’T WORRY ABOUT CHARGING BATTERIES Les Paul never played a high impedance guitar because the signal would be impacted by many factors like cable quality and length changing precious tone. Les was the consummate musician, recording engineer and guitar designer and he was right.
Gibson has designed LP Impedance circuit (in honor and remembrance of Les Paul) we call LP-Z. This circuit exists at the output jack. There is an on/off switch turning on this circuit at the jack allowing the guitar to be used passively as it always has. When you turn the switch on, you are isolating the guitar and its tone from your gear and matching the impedance better to the gear you are using.
There will be an immediate improvement in fidelity that is almost shocking, not unlike seeing HD video compared to standard definition. This high definition audio, just like HD video, is still the same tone (picture) but much more intense and 3 dimensional.
LP-Z High Definition Impedance Circuit with Nuetrik ¼ inch stereo and XLR.
With the improvement of the electrical signal Gibson went one step further and added a locking Nuetrik connector that has not only the stereo ¼ inch output but also an XLR output. Thus you can use either standard guitar cables, stereo guitar cables, or XLR microphone cables which will allow you to plug directly into sound boards, etc. With microphone XLR cables, and the LP-Z circuit you can have very long cable runs without degrading your high definition sound. The Dusk Tiger comes with an updated RIP firewire computer interface. It continues to bring out every string on an independent channel, the traditional pickup signal and the piezo mono signal over a stereo quarter inch cable. It will no longer be used to charge your guitar, simplifying its use substantially.
The audio stream has been improved to achieve more fidelity and further increase head room (reduce noise floor).
Of course software always gets improved so the Dusk Tiger will come with the latest full version of Guitar Rig (substantially improved this year), and the Gibson version of Abelton Live recording software.
Newest Software Versions with Simpler Better Computer Interface Comes with a midi cable for use with Roland/Axon
There are a full years of presets for this software which are nothing short of spectacular work by this master musician and electronic music godfather.
Finally, Gibson is including a midi out cable as part of the package.
MORE ELECTRONIC INTEGRATION – SMALLER, MORE RELABLE, LESS POWER
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